In order to survive a business crisis, the cold female CEO Gu Ling Se (Wang Pei Han) of Dingzhuang Group enters a contract with the puppet CEO of Weilai Group, Ye Cheng Shu (Chen Ze). The two decide to get engaged and break it off again after 99 days, but little did they know that their feelings would turn real over time.
Jiang Chu Chu (Charlene Chen) just graduated from university and now earns her money as an internet celebrity. The heir of an underwear company, Luo Tian Yi (Lü Yong Zhuo), is put to the test when a costumer gives them a very bad rating online. The customer is Chu Chu, and in order to bring back the costumer satisfaction rate to 100%, he goes undercover and starts working as an intern in Chu Chu’s team.
Huang Cheng Dong (Sun Hong Lei) accompanies his son Xiao Dong (Joseph Zeng) to America where Xiao Dong will study. Even though Cheng Dong had planned to return to China after his son settles down, he ends up staying in America as well and tries to help Xiao Dong adapt to the new environment. But chaos begins when Xiao Dong falls in love with his classmate Wu Dan Dan (Jiang Yi Yi), another Chinese foreign student. Through Dan Dan, Cheng Dong gets to know her father’s girlfriend, Lin Sa (Xin Zhi Lei), and when school bullying becomes an issue, Chen Dong and Lin Sa work together to solve the problem.
While looking for inspiration, manhua artist Hua Xi Xi (Zheng He Hui Zi) gets to know Huo Zi Ang (Chen Zi You), a football player who had to give up his dream because of an injury. Zi Ang and his best friend Sun Xiu Jie (Leo Yang) had a falling-out because of a misunderstanding, and when Xi Xi helps the two reconcile, they get caught in a love triangle.
The Mary Academy is the place to go for all girls who love to be pretty. The more beautiful you are, the more power you have; that’s the rule in this place, and it is every girl’s dream to become the strongest in the school. Their weapon for their fight to the top is make-up.
Yan Ru Yu (Zeng Meng Xue) has always been different from other girls: She is naughty and temperamental, and firmly believes, against all odds, that marriage should be based on mutual feelings. When her father leaves home, she takes up his former government post and becomes a matchmaker, also to avoid marquis Li Xiu (Huang Fu Jie) who is trying to pursue her. In order to fulfill her father’s wish, Ru Yu participates in a big matchmaking event and tries hard to pair as many people as possible in order to win the grand prize. Through the event she gets to know the foul-mouthed and proud, but also kindhearted private matchmaker Shen Shu (Dai Jing Yao). The two quarrel at first but soon join hands to successfully match more people and develop feelings for each other in the process.
Top sales agent Liu Ai (Ma Li) strives hard to make a living in the big city. In fact, she and her husband Yang Guang (Pan Yue Ming), who works as a designer, have a simple dream: to earn enough money to raise children and move to a better home. But when the end of the year is nearing, Liu Ai’s boss unexpectedly doesn’t fulfill his promise to her. In a fit of anger, Liu Ai decides to quit. At the same time, Yang Guang also encounters trouble at work. But with the help of friends, the two stand up again and Liu Ai eventually decides to found her own small company.
University professor Li Liang (Zhang Yi) leads a tranquil life until his biological father Li Yi Sheng (Zhang Guo Li) suddenly appears at an autograph event for Li Liang’s new book. Li Liang and his sister Li Nan (Pan Chen), who were raised by their stepfather Li Dong Shan (Li Jian Yi), refuse to acknowledge Yi Sheng as their father. But Dong Shan doesn’t blame them and tries hard to participate in their lives – only to end up creating a mess every time.
Even though actress Tian Jing Zhi (Esther Yu) and mutant Xue Ling Qiao (Mike D. Angelo) have come to love each other, Ling Qiao decides to leave Jing Zhi in order to allow her an ordinary life. Not soon after, however, Jing Zhi discovers that she’s pregnant. Ling Qiao, who is worried about the expectant mother’s safety, secretely moves in next door. But a mysterious organization also learns that Jing Zhi is pregnant with the mutant’s baby and tries to get close to her with evil intentions in mind.
Luo Xi (Dai Wen Wen) is an ordinary university student in her 4th and last year. In order to help and provoke her broken-hearted roommate Fei Yan (Sun Zi Yu), Luo Xi and her best friend Le Xue (Cao Fei Ran) stage jumping off the rooftop, but unexpectedly land in a historical novel that spans thousand years and describes the fall of a fictive country and the subsequent rise of a new dynasty. There, the two girls meet the young emperor of the Qi dynasty Qin Shang (Gao Tai Yu) and are chased by his soldiers. In a rush to save her life, Luo Xi takes Qin Shang back to the real world. Le Xue, however, remains in the novel world. Thereupon, Luo Xi and Qin Shang re-enter the novel world several times and also take An country’s emperor Mu Rong Yu (Liu Zhao Hong) as well as Chen country’s emperor Guo Yan (Gao Ji Cai) back to the present instead of Le Xue. While spending his days with Luo Xi, the self-centered Qin Shang slowly turns into a tender and considerate person and finally moves Luo Xi’s heart. But will Luo Xi and Qin Shang be able to live together in the same world?